F1 »

Pirelli keen on extended F1 stay

Paul Hembery says Pirelli is keen to stay in F1 for 'eight to ten years'
Pirelli motorsport boss Paul Hembery says he hopes the tyre company can remain in F1 for 'eight to ten years' having had a noticeable impact on the sport since making a return to the grid.

Pirelli has been sole supplier since the start of the 2011 season, with its tyres having had a major role to play in strategy over the past two seasons as teams and drivers worked to get the best from the tyres at their disposal.

Speaking to ESPN Hembery said that the Pirelli board was keen to continue beyond its current deal – which runs to the end of 2013 – and that an extended stay would be most beneficial to the company in the long-term.

However, he also admitted that things could also change in the coming years thanks to the current situation within the global markets.

"Yeah,” he replied when asked if Pirelli was happy to go on. "It's not at any cost and every cost because we're a business and there's parts of the world that are really struggling at the moment and are still struggling. But in terms of the concept, if all the conditions remain viable we'd like to continue for the medium term which is what we've really always said and we haven't changed from that. But equally if factors outside our control change then that can change their viewpoint as well.

"I think most people would think you need to do eight-ten years really in a sport to be able to activate your involvement in an activity right down to the point of sale, which is what everybody wants to do of course if they're involved in any form - we're a technical sponsor it's not just sponsoring for us - but it would probably take a medium term agreement to allow you to really maximise the return on your investment."



Related Pictures

Click on relevant pic to enlarge
22.11.2012- Pirelli Tyres and OZ Wheels
22.11.2012- Pirelli Tyres and OZ Wheels
24.11.2012- Free Practice 3, Pirelli Tyres
27.07.2014- Race, Mario Isola (ITA), Sporting Director Pirelli
27.07.2014- Race, Paul Hembery, Pirelli Motorspor Director
27.07.2014- Race, Paul Hembery, Pirelli Motorspor Director
27.07.2014- Race, Paul Hembery, Pirelli Motorspor Director and Mario Isola (ITA), Sporting Director Pirelli
26.07.2014- Qualifying, Pirelli Tyres and OZ Wheels
26.07.2014- Qualifying, Pirelli Tyres and OZ Wheels
26.07.2014- Free Practice 3, Pirelli Tyre and OZ Wheels
24.07.2014- Pirelli Hospitality
24.07.2014- Pirelli Tyres
24.07.2014- Pirelli Tyres
24.07.2014- Pirelli Tyres
24.07.2014- Pirelli Tyres
Pirelli tyres 
17.07.2014. Formula 1 World Championship, Rd 10, German Grand Prix, Hockenheim, Germany, Preparation Day.
Pirelli tyres 
17.07.2014. Formula 1 World Championship, Rd 10, German Grand Prix, Hockenheim, Germany, Preparation Day.
Sahara Force India F1 Team mechanic pushes Pirelli tyres through the paddock.
17.07.2014. Formula 1 World Championship, Rd 10, German Grand Prix, Hockenheim, Germany, Preparation Day.

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.