"This year's car is more of an evolution than a revolution, based on similar concepts to the F2012. In all the little areas of performance where we think we can gain something, we have looked for those gains," continued Fry. "You have to go after every last little bit of performance."
"Whenever rules remain unchanged the engineers concentrate their efforts on weight reduction, weight distribution and producing components to the very highest feasible level," added Corrado Lanzone, Ferrari's Head of Production.
"When it came to the F138 our two priorities were weight reduction and miniaturisation," Lanzone continued. "Miniaturisation, especially at the rear end of the car, allows us to come up with designs of aerodynamic components which give us a gain in terms of aero efficiency points and, eventually, in lap time."
Key to the team's strategy coming in to 2013 was to undertake an obsessively detailed review of the past season's performance, and to implement the first steps of a resulting comprehensive overhaul in the team's organisation and work methodology.
"We have reviewed all last year's races, to see what we did right and what we did wrong, in terms of strategy and we need to learn from that," Fry explained. "In the last eighteen months to two years we have made major changes to our methodology and we are partway through a process, and I am pleased with the progress we have made so far."
Fry agreed that impressive technical reliability had been one of the major assets of Ferrari's world championship campaign last season, and that this had to maintained - or even bettered - in 2013.
"We could say we were lucky at times last year on the reliability front, but you make your own luck and it reflects on the amount of work done back here at the factory," he said. "We must continue to work to be as good or even better on this front this year."
"We worked mainly on improving our reliability when it came to the engine that will power the F138," agreed Marmorini, who explained that while engine development might have been froze, developments in fuel and improved lubricants were crucial in delivering an engine that will last the required distance while still performing at peak levels throughout its lifetime.
"The engine has been modified in the area where it connects to the chassis and gearbox in order to make the engine work better as a component of the car as a whole," Marmorini added.
Unchanged regulations also mean that there will be few changes in the area of electronics in 2013. "Our main aim here was to reduce the weight of the electronic systems in the car," confirmed Marmorini. "On the KERS front, we believe the one we first developed for 2009 is the one best suited to F1, in that it is compact with the components grouped together centrally under the fuel cell.