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Mercedes accounts show spiralling cost of F1

"[Wolff] has been brought in as 'executive director', which sounds an awful lot like a Team Principal to me," said Kravitz. "Brawn is a very proud man and you can imagine that he might have taken Lauda's appointment above him in his stride. But having someone like Wolff, with much less experience, come in alongside must have been grating for the World championship-winning team boss."

But Brawn's position is a weak one given all that financial outlay for so little return on the race track. The 'double DRS' initiative proved a dead end, and the team has only one one race under the Mercedes banner - Nico Rosberg clinching the 2012 Chinese Grand Prix - which is simply not seen as good enough for a company of Mercedes' standing.

"Lauda may consider that the 'new broom' philosophy should extend to more people than just Norbert Haug," suggested Kravitz. "The team is, technically speaking, top-heavy - with not only former technical director Ross Brawn as team principal, but also three other former technical directors in Bob Bell, Geoff Willis and Aldo Costa.

"That this is rather more technical directors than one team needs," agreed Kravtiz, describing Brawn's current role as "the conductor of an orchestra and a big figure - both physically and metaphorically - in tying the team together."




Related Pictures

Click on relevant pic to enlarge
Toto Wolff (pictured with future wife Susie in 2011) will head up Mercedes` racing arm from 2013
24.11.2012- Free Practice 3, Nikki Lauda (AU), Mercedes
22.11.2012- Ross Brawn (GBR), Team Principal, Mercedes GP
21.02.2012 Barcelona, Spain, Engine cover - Mercedes F1 W03 Launch
Susie Wolff, Dare To Be Different, [Credit: Dare To Be Different]
Lewis Hamilton, Toto Wolff, Nico Rosberg
Daniel Juncadella, Stars & Cars 2015 winner [Pic credit: Mercedes]
Daniel Juncadella, Stars & Cars 2015 winner, with Pascal Wehrlein and Lewis Hamilton, Mercedes-Benz Arena Stuttgart [Pic credit: Mercedes]
Daniel Juncadella, Stars & Cars 2015 winner, with Pascal Wehrlein and Lewis Hamilton, Mercedes-Benz Arena Stuttgart [Pic credit: Mercedes]
Stars & Cars 2015, Mercedes-Benz Arena Stuttgart [Pic credit: Mercedes]
Stars & Cars 2015, Mercedes-Benz Arena Stuttgart [Pic credit: Mercedes]
Lewis Hamilton with the F1 drivers` championship trophy at FIA Prize Giving Gala
29.11.2015 - Race, 1st position Nico Rosberg (GER) Mercedes AMG F1 W06 race winner, 2nd position Lewis Hamilton (GBR) Mercedes AMG F1 W06 and 3rd position Kimi Raikkonen (FIN) Scuderia Ferrari SF15-T
29.11.2015 - Race, 2nd position Lewis Hamilton (GBR) Mercedes AMG F1 W06
29.11.2015 - Race, Nico Rosberg (GER) Mercedes AMG F1 W06 race winner
29.11.2015 - Race, Nico Rosberg (GER) Mercedes AMG F1 W06 leads Lewis Hamilton (GBR) Mercedes AMG F1 W06
29.11.2015 - Race, Lewis Hamilton (GBR) Mercedes AMG F1 W06
29.11.2015 - Race, Nico Rosberg (GER) Mercedes AMG F1 W06

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elijah

February 03, 2013 5:02 PM

It will not be long before Mercedes sells their team. When Schumacher was recently questioned about lack of funds being a factor in their uncompetitiveness, he said, "It's a factor. Over the years, Red Bull built an infrastructure and has a budget giving them the possibility to respond to anything in the best possible way.It is nothing more or less than what we had at Ferrari,". Mercedes have not been spending enough to gain success, despite mounting costs. As has been said by others,Mercedes will splash out and then get out.



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