investment in F1 is to continue unabated following the broadcaster's decision to show the final pre-season test from Barcelona live in its entirety – and in 3D.
In what is believed to be a world first, the British company will increase its coverage of the build-up to round one in Australia by moving on from blow-by-blow updates on its website to covering proceedings at the Circuit de Catalunya
on its dedicated F1 channel between 28 February and 3 March. Sky Sports F1
is already producing a half-hour round-up of the action from Jerez, with an accompanying 'notebook' feature from pit-lane reporter Ted Kravitz.
"This is a special moment for F1 fans and exactly the kind of innovation and access that Sky Sports F1
promised," driver-turned-analyst Martin Brundle enthused, “3D will show us the real challenges of the race track with added depth and perspective. It will be a new, immersive experience for viewers and I can't wait to see what F1 action in 3D will reveal."
The Barcelona test will include all eleven teams running their new cars, with Williams
due to unveil its 2013 challenger at the first of two visits to the Circuit de Catalunya. Jenson Button
set the pace on day one of the pre-season, despite suffering technical gremlins after just a few laps of Jerez.
"This is groundbreaking," executive producer Martin Turner concluded, "We're as excited as the next fan to see what F1 will look like in 3D. It's uncharted territory, but this is a big opportunity to experiment and innovate, and we're grateful to Formula One Management for working with us on this.
"Sky is a world-leader in the field of 3D broadcasting so, in partnership with F1, we're in the best position to answer public appetite and take up the challenge of bringing live F1 in 3D for the first time."