The brand's F1 reach, meanwhile, extends beyond Red Bull Racing to also include the junior Scuderia Toro Rosso operation – involvement that grew from simple driver sponsorship to cover the purchase of both the Jaguar and Minardi teams.
Mateschitz's other investments cover four football clubs, an air race series, freestyle motocross championship, various snow sport categories and extreme projects such Red Bull Stratos.
“[Red Bull and motorsport] complement each other perfectly,” he said, “My answer to the question as to whether Red Bull is integral to our motorsport commitment or whether Red Bull needs motorsport is this: which is most important when you're walking, the left foot or the right foot?”
With the company's involvement in F1 unlikely to wane any time soon, Gazzetta
asked Mateschitz whether he considered winning a hat-trick of team and driver titles to have elevated Red Bull Racing among the legends of the sport.
"The achievement is not so bad, but we are certainly not a legendary name just yet,” he conceded, “It is still a beginning. The world championship is so long and the tension it brings is unique - like many other things that 'make' Red Bull.”