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Ferrari UPS ante in Spain
19 February 2013
Ferrari has reached a 'multi-year' sponsorship agreement with UPS, it was confirmed today.
The news was made public this morning at Barcelona's Circuit de Catalunya in Spain with Fernando Alonso posing alongside the Ferrari F138 race car now bearing the shield of the logistics specialist.
In addition, the UPS logo will also now appear on the racing overalls of Alonso and team-mate Felipe Massa, as well as on the Scuderia's fleet of transporters and trackside equipment.
UPS also becomes the 'official logistics and shipping sponsor' for Ferrari and will become 'fully integrated into the company's daily operations by providing critical and complex delivery and transportation services'.
“We are extremely pleased to have UPS on board as our new partner, as they are one of the most successful and recognised brands worldwide,” said Ferrari team boss Stefano Domenicali.
“Excellence, innovation and precision are critical across every process within the team. Working with an organisation that has the global reach and scale of UPS, and that also shares these values, will allow us to jointly explore and implement ways to improve operations and increase efficiency across the team.”
“We are excited to join Ferrari and be a part of their racing organisation,” added Christine Owens, UPS senior vice president, communications and brand management at the signing of the long-term agreement yesterday at Ferrari's headquarters in Maranello, Italy. “UPS has been involved in motorsports for more than 12 years. Expanding our involvement into F1 with one of the world's most recognisable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.
“Both UPS and Ferrari constantly strive to develop and implement new technologies, using speed and efficiency to go beyond what's expected. Being a part of Scuderia Ferrari helps reinforce the UPS brand globally, positively impacting our business both on and off the track, and by investing in key growth markets around the world.”
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