Of course, it's not unusual for major sporting and other cultural events to see a surge in hotel prices during the period, with companies insisting that it is an inevitable matter of supply and demand in the area. But even so, Austin hoteliers may be overplaying their hand - especially given the alternatives in the area.
"We will not give the Austin hotels a second chance," warned MotoExpress' John Sinker.
"Austin hoteliers need to take note of Abu Dhabi. Nobody stays on Yas Island anymore. Too pricey. We all stay in Dubai," NBC Sports
pit lane reporter Will Buxton said on Twitter in response to the story.
"You get back from the race and people say, 'How was Abu Dhabi?' To which you reply, 'Don't know. I stayed in Dubai,'" he continued. "If that's what Austin wants, it's going the right way about it. 'How was Austin?' we'll be asked.
"'Don't know. But San Antonio was awesome!'"