Sainsbury's chief executive Justin King is the latest name to be touted as a potential replacement for F1 boss Bernie Ecclestone.

According to a report in British newspaper, The Guardian - published, it should be noted, before April Fool's day - Ecclestone has 'dismissed', but not 'denied' the speculation.

"I've no idea whether the boss of a company like Sainsbury's could do my job. Maybe he could," Ecclestone told the 'paper.

King himself meanwhile has said he has 'no plans' to leave the supermarket chain - the third biggest in the UK.

"The speculation about him [King] joining F1 has been fuelled by questions over Ecclestone's future," read the report in the 'paper.

"Ecclestone is 82 and no successor has been formally groomed to take over from him. He is also the subject of an alleged bribery investigation in Germany.

"Ecclestone has not been charged with any wrongdoing and CVC [the private equity firm that currently owns F1] has said it expects his name to be cleared by October.

"CVC has [also] given Ecclestone its full support and the only sign of succession planning so far has been its hiring of headhunting firm Egon Zehnder."

In November last year, Premier League chief executive Richard Scudamore was also linked to the job [see separate story].