Mercedes has announced that Michael Schumacher is to take on an ambassadorial role with the German manufacturer following his retirement from F1 at the end of last season.

Having elected not to continue with his racing career away from F1, the seven-time champion will now work with Mercedes on development of its safety and comfort systems on its road-going models while he was also be involved in Mercedes' road safety projects.

Schumacher will also become an ambassador for the Mercedes brand.

"The future interests me much more than the present and past," he said. "During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.

"I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car."

Mercedes executive vice president Dr Joachim Schmidt welcomed the fact that Schumacher had agreed to take on the new role.

"We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner," he said. "Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company's projects.

"This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership."


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