The McLaren Group has unveiled its latest GREAT campaign liveried car, which has been designed to support and inspire British innovation.

The high-tech McLaren 12C is emblazoned with the GREAT campaign's graphics and the message 'Innovation is GREAT'. As well as demonstrating McLaren's ongoing support for the campaign, it is intended to highlight the UK's world-leading and highly innovative technology sector.

The car was launched at the McLaren Technology Centre with the support of Vodafone McLaren Mercedes race driver, Jenson Button, while Group CEO and F1 team principal Martin Whitmarsh admitted that he was happy to see the brand associated with the campaign.

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"McLaren is proud to be an ambassador for British innovation and to support the GREAT campaign," he noted, "The UK has led the world in the development of technologies which have changed people's lives, from the jet engine to the internet. I believe that we are now seeing a resurgence of that pioneering spirit and McLaren is playing its part.

"The McLaren 12C is a tangible embodiment of technological creativity and I hope that, with its GREAT livery, it will help draw international attention to what the UK's high-tech industry is capable of, and inspire young people at home."

Built entirely in the UK at the McLaren Production Centre, the car incorporates ground-breaking technologies taken directly from McLaren's 50 years of experience in F1, including a one-piece carbon fibre MonoCell chassis, which forms the core structure of the car and weighs just 75kg. The GREAT 12C is powered by a British-made 3.8 litre V8 twin turbo engine, one of the most efficient high-performance engines ever built, and features numerous cutting-edge technologies including Brake Steer and a Proactive Chassis Control System.

The McLaren 12C also demonstrates that there is a global market for British innovation, as McLaren has established a global sales network and 80 per cent of the cars it makes are exported.

The 'Innovation is GREAT' 12C, whose union-flag livery was designed by McLaren Racing's graphics team, will be on tour over the coming months. After making its first appearance on 3 September at an exclusive 'McLaren 50' screening of the F1-themed film Rush, it will then lead a procession of rare cars from Buckingham Palace to Marlborough House Gardens in the St James's Palace Concours d'Elegance.

The car is the second one that McLaren has produced for GREAT and follows the 12C GT3 which made its debut at the 2012 Goodwood Festival of Speed.