Organisers of the FIA Formula E Championship have revealed that the first ever public demonstration of the new Spark-Renault SRT_01E Formula E car will take place in Las Vegas early in the New Year.

The fully-electric race car completed its successful test debut earlier this year and will now be showcased to invited guests, media and the public during a special event at the Mandalay Bay Resort and Casino on 6 January 2014. The event will be held in conjunction with global consumer electronics and consumer technology tradeshow the International CES, which takes place in the Nevada city every January. Former F1 driver Lucas di Grassi will be at the wheel for the demonstration.

"It's going to be a fantastic spectacle and a great way for us to start the New Year in a very positive way," Alejandro Agag, CEO of series promoters Formula E Holdings, said, "2014 is, of course, a very big year for Formula E, with the championship starting in Beijing in September. Before then, we want to showcase this amazing fully-electric car to as many people as possible so they can see, and hear, what to look forward to."

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The display will mark the first time the new SRT_01E has been seen in the US, which has embraced the Formula E concept via two races - in Miami and Los Angeles - a number of competing teams and increasing financial investment, the latest of which came from Wyc Grousbeck, owner of the NBA's Boston Celtics and Causeway Media Partners. The fund has also received personal backing from a number of NFL and NBA team owners, including the Boston Celtics ownership group he leads, as well as leading figures from the private equity and media worlds.

"I am happy to announce that Causeway Media Partners has brought its deep network of NBA and NFL owners, as well as media executives and renowned investors, to Formula E," Grousbeck said, "We believe Formula E is a great evolutionary step in motorsport and a way to entertain millions around the world while driving the development of the best possible electric vehicles.

"It is a privilege to be in a partnership with Formula E's Alejandro Agag and Enrique Ba?uelos, as well as with world-class partners such as FOX Sports, Virgin Racing, Audi Sport ABT, TAG Heuer, Michelin and Renault. We aim to help make Formula E a worldwide sensation, with a focus on the development of high-speed electric racing in the United States. With our upcoming races in the centres of Los Angeles and Miami, we will help showcase the power and promise of sustainable vehicle technology, while entertaining millions.

"Causeway's mission is to find investment opportunities that benefit from our deep network of NBA and NFL team owners, media executives and professional investors. Formula E is a perfect match. At Causeway, we know the power of competition and entertainment, and will bring our knowledge to the development of the market for electric vehicles."

As a result of his investment, Grousbeck will also serve on the board of directors at Formula E Holdings

"We're extremely happy to welcome Wyc Grousbeck and his Causeway Media Partners as a shareholder of Formula E and know they will prove to be a great asset to the development of the series," Agag said, "Wyc brings with him extensive knowledge and experience of the US sports market which of course remains a key area for Formula E given we have two US-based teams, two US cities, broadcaster FOX Sports, and of course the US's ever expanding electric vehicle market.

"Today's news is also another significant step in the growth of Formula E. Earlier this year we announced our ten-race calendar and also our ten teams, which includes worldwide names in motorsport such as Michael Andretti and Jay Penske, through to global environmentalists like Sir Richard Branson and Leonardo DiCaprio.

"I have also personally known Wyc for many years and know he's going to make a huge contribution to our board of directors and the direction of the FIA Formula E Championship."