Sauber have agreed a continuation of their existing partnership with Jose Cuervo, the company behind the biggest-selling tequila brand in the world.

The arrangement began in 2011 and has now been extended into 2014, the extension being just one crucial part of the F1 team's plans to achieve a better financial footing this season after the difficulties experienced in 2013.

"Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner," said Monisha Kaltenborn, Sauber's team principal. "We look forward to continuing this partnership.

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"The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver," she added, referring to the team's decision to retain Esteban Gutierrez for a second year in the world championship alongside new signing Adrian Sutil.

The new agreement covers a multi-platform marketing partnership between the team and Jose Cuervo, which points out that it has always been a supporter of Mexican talent around the world through this kind of sponsorship, in its endeavours to promote the country's culture and reputation across the globe.

"I am very satisfied with our long-term partnership with the Sauber F1 Team," responded Juan Domingo Beckmann, the CEO of Jose Cuervo. "I am sure the team will accomplish fantastic results during the 2014 season."

Established in 1758, Jose Cuervo is still managed by the descendants of the original founder, Don Jose Antonio de Cuervo and is estimated to produce over a third of the world's tequila products every year, with a sales presence in over 90 countries.