Ron Dennis has been appointed to the additional role of McLaren Group chief executive officer with immediate effect and has promised to undertake a 'thorough and objective review' over the coming weeks in a bid to return the company to winning ways.
No specific details were given on how this might affect the McLaren F1 team, although last month there were reports he might actually replace current team principal, Martin Whitmarsh and return to head up the F1 operation himself, rumours which this latest announcement will do little to quell [see separate story - HERE
Dennis, a shareholder of McLaren since 1980 and the architect of its modern era, was the CEO of the Group from 1982 to 2012 and the team principal of the McLaren F1 racing team from 1982 to 2009 before becoming chairman of the Group in 2013.
Speaking following his appointment, Dennis added that he was 'excited' to return as Group CEO. The change comes after McLaren's dismal showing in F1 2013, with the team failing to get a single podium - something that hadn't happened since 1980. Whitmarsh was previously the CEO.
“My fellow shareholders have mandated me to write an exciting new chapter in the story of McLaren, beginning by improving our on-track and off-track performance,” said Dennis. “Over the coming weeks I intend to undertake a thorough and objective review of each of our businesses with the intention of optimising every aspect of our existing operations, whilst identifying new areas of growth that capitalise on our technologies, and where appropriate further investing in them.
“During February, I will articulate a new Group strategy and implement the organisational structure best suited to achieving it.
“I am excited by the prospect of returning to the role of Group Chief Executive Officer and working with my many colleagues and fellow shareholders to fulfil our objective – which is to win at whatever we do.”
McLaren added that Dennis will remain chairman of McLaren Automotive, the marque's high-performance road car company.