Lotus has agreed terms on a new business partnership with online investment company Saxo Bank.

According to a statement issued by the online trading specialists, the partnership will allow Saxo Bank to 'gain unique access to the Lotus F1 Team and its portfolio of partners' while the Lotus F1 brand will be 'harnessed through Saxo Bank's promotions'.

"We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Tinkoff-Saxo," Lotus boss Eric Boullier said. "Saxo Bank is taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship."

Related Articles

Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank, were also pleased with the new deal.

"Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world's most popular sports," they said. "The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players.

"We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year."

Speculation suggests that the deal could be followed by an agreement that will see Dane Marco Sorenson take up a third driver role with Lotus for the season ahead.