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Williams set for Martini sponsorship deal

An iconic livery could return to F1 in 2014 as Crash.net understands Williams is set to announce a title sponsorship deal with Martini Racing
Williams is set for a title sponsorship with Martini Racing which will be announced before the Australian Grand Prix.

Crash.net understands that a deal has been in place for some time, but that the scale of the sponsorship was still to be finalised. It now appears that Martini will become a title sponsor of Williams, with an image of team clothing carrying heavy Martini branding having briefly appeared on an F1 merchandise website before being removed earlier this week.

Martini was last involved in F1 in 2008 when it had a small sponsorship deal with Ferrari but has more recently been involved in the Porsche Supercup which runs on the support card for grand prix weekends.

On Wednesday Williams announced a new sponsorship deal with insurance company Genworth, while it is also believed to be in talks with one of its previous sponsors in Petrobras.

Williams also hopes to announce a new reserve driver ahead of the start of the new season, with the team having been searching for a replacement for Valtteri Bottas since he was promoted to a race seat in 2013. Felipe Nasr has been tipped for the role in a deal which would also include sponsorship from Banco do Brasil.

The team declined to comment on any of its future deals when contacted by Crash.net on Wednesday but did say that there will be “a number of announcements in the run up to Australia”.

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February 13, 2014 2:01 PM

This would be awesome. A welcome addition to the Williams team as the livery they've been using these last few years looked kind of tired IMO, maybe also because their performances looked kinda tired. The livery they use for testing looks way better, but the old martini colors, that would be really sweet.

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