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Williams F1 team to honour Ayrton Senna anniversary

The Williams F1 team will mark the twentieth anniversary of Ayrton Senna's death with a special logo on its cars this season.

The Williams Martini Racing team will mark the twentieth anniversary of the death of one of F1's biggest names with a special commemorative logo on its newly-liveried cars.

Since the tragic death of Ayrton Senna at the 1994 San Marino Grand Prix, Williams has placed the iconic Senna 'double S' logo on its racing cars as a mark of respect. Now, to commemorate 20 years since his passing and to celebrate his legacy, the new Williams-Mercedes FW36 will be adorned with a special 20th anniversary Senna logo for the 2014 season.

Traditionally placed on the front wing struts of each Williams car, the new logo will be placed on the left hand side of the FW36's nose cone and feature a picture of Senna alongside the words 'Ayrton Senna Always'. Designed by the Ayrton Senna Foundation, the logo will be present at a number of events organised by the Foundation this year to honour the life, legacy and values of the three times F1 world champion.

"I was very close to Ayrton and the iconic 'double S' logo has been a mainstay on our cars since his death 20 years ago,” team founder and principal Sir Frank Williams explained, “This new logo is our way of celebrating his achievements as a racing driver, and also the sterling work of his Foundation which is doing so much to promote educational opportunities in Brazil."

In another announcement stemming from the unveiling of the team's new Martini livery, British men's magazine Esquire will also appear on the car as part of a unique partnership with Williams.

The one-year deal comes at the start of an exciting new chapter in the history of the Grove-based team, with Esquire's branding set to be featured on the rear wing endplate of both FW36s.

Additional partnership activity will include the creation of content across Esquire's multiple media platforms, with the May issue of the magazine dedicating a double-page spread to the technical excellence and design elegance of the new Williams car. In addition, over the season there will be in-depth diaries from both team drivers, Felipe Massa and Valtteri Bottas, following their progress over the 19 races.

"Esquire has always championed British brands that contribute to and inspire our rich cultural landscape, which is why we're delighted to partner with Williams, an iconic brand that has produced some of motor racing's greatest ever drivers," Esquire editor Alex Bilmes said.




Related Pictures

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Sir Frank Williams (GBR), Williams F1 Team owner  02.03.2014. Formula One Testing, Bahrain Test Two, Day Four, Sakhir, Bahrain.
2014 Williams Martini colours (pic: Williams)
Ayrton Senna (BR), Rothmans Williams Renault FW16, on his qualifying run. San Marino Grand Prix, 01/05/1994, Imola, Italy.
Ayrton Senna (BR), Rothmans Williams Renault. Brazilian Grand Prix, 27/03/1994, Interlagos, Brazil.
Peter Gethin sat in his BRM at the 1972 British Grand Prix at Brands Hatch
Lotus E22 with Hisense sponsorship
Sebatian Vettel and David Coulthard at the Russian Grand Prix circuit in Sochi - Pic credit: Infiniti
24.08.2014- Race, Start of the race
24.08.2014- Race, Kimi Raikkonen (FIN) Scuderia Ferrari F14-T and Felipe Massa (BRA) Williams F1 Team FW36
24.08.2014- Race, Andre Lotterer (GER), Caterham F1 Team
24.08.2014- Race, Peter Sauber (SUI), Sauber F1 Team motorhome
24.08.2014- Race, Press conference, Daniel Ricciardo (AUS) Red Bull Racing RB10
24.08.2014- Race, Celebration, Daniel Ricciardo (AUS) Red Bull Racing RB10 race winner
24.08.2014- Race, 1st position Daniel Ricciardo (AUS) Red Bull Racing RB10, 2nd position Nico Rosberg (GER) Mercedes AMG F1 W05 and 3rd position Valtteri Bottas (FIN) Williams F1 Team FW36 with Adrian Newey (GBR), Red Bull Racing , Technical Operations Director
24.08.2014- Race, Celebration, Daniel Ricciardo (AUS) Red Bull Racing RB10 race winner
24.08.2014- Race, Press conference, Nico Rosberg (GER) Mercedes AMG F1 W05
24.08.2014- Race, 1st position Daniel Ricciardo (AUS) Red Bull Racing RB10, 2nd position Nico Rosberg (GER) Mercedes AMG F1 W05 and 3rd position Valtteri Bottas (FIN) Williams F1 Team FW36 with Adrian Newey (GBR), Red Bull Racing , Technical Operations Director
24.08.2014- Race, Chequered flag for Daniel Ricciardo (AUS) Red Bull Racing RB10 race winner

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