The Williams Martini Racing team will mark the twentieth anniversary of the death of one of F1's biggest names with a special commemorative logo on its newly-liveried cars.
Since the tragic death of Ayrton Senna at the 1994 San Marino Grand Prix, Williams has placed the iconic Senna 'double S' logo on its racing cars as a mark of respect. Now, to commemorate 20 years since his passing and to celebrate his legacy, the new Williams-Mercedes FW36 will be adorned with a special 20th anniversary Senna logo for the 2014 season.
Traditionally placed on the front wing struts of each Williams car, the new logo will be placed on the left hand side of the FW36's nose cone and feature a picture of Senna alongside the words 'Ayrton Senna Always'. Designed by the Ayrton Senna Foundation, the logo will be present at a number of events organised by the Foundation this year to honour the life, legacy and values of the three times F1 world champion.
"I was very close to Ayrton and the iconic 'double S' logo has been a mainstay on our cars since his death 20 years ago,” team founder and principal Sir Frank Williams explained, “This new logo is our way of celebrating his achievements as a racing driver, and also the sterling work of his Foundation which is doing so much to promote educational opportunities in Brazil."
In another announcement stemming from the unveiling of the team's new Martini livery, British men's magazine Esquire
will also appear on the car as part of a unique partnership with Williams.
The one-year deal comes at the start of an exciting new chapter in the history of the Grove-based team, with Esquire
's branding set to be featured on the rear wing endplate of both FW36s.
Additional partnership activity will include the creation of content across Esquire
's multiple media platforms, with the May issue of the magazine dedicating a double-page spread to the technical excellence and design elegance of the new Williams car. In addition, over the season there will be in-depth diaries from both team drivers, Felipe Massa and Valtteri Bottas, following their progress over the 19 races.
has always championed British brands that contribute to and inspire our rich cultural landscape, which is why we're delighted to partner with Williams, an iconic brand that has produced some of motor racing's greatest ever drivers," Esquire
editor Alex Bilmes said.