McLaren will run a 'unique' Johnnie Walker livery throughout the 2014 F1 Monaco Grand Prix weekend.

As such the logo of the whisky brand will feature prominently on the MP4-29, along with on the overalls and helmets of Jenson Button and Kevin Magnussen: "Johnnie Walker and McLaren Mercedes began their partnership in 2005 and Monaco is the ideal place to celebrate the success they have achieved during 160 Grand Prix races together," read a statement to the media.

"The partnership between McLaren Mercedes and Johnnie Walker is successful because they share the same pioneering, innovative and progressive approach. The partnership is the perfect blend, with Johnnie Walker and McLaren Mercedes inspiring each other to pursue excellence."

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"The Monaco Grand Prix is also an ideal opportunity to reflect on the ground breaking activity undertaken by Johnnie Walker and McLaren Mercedes to promote responsible drinking through the Join the Pact campaign," the statement added.

"To date, over one million people have pledged to the cause committing to never drink and drive. Consumers can make their commitment by visiting JoinThePact.com and using the hashtag #ImNOTdriving."

McLaren has afforded prominent sponsorship opportunities to a number of its 'partners' so far this season, with Mobil 1, Esso, Gulf Air and SAP getting a similar treatment in Australia, Malaysia, Bahrain and China respectively. SAP was also featured in Spain too. The team has been without a title sponsor since the partnership with Vodafone ceased at the end of 2013