F1 »

Monaco F1 Grand Prix: McLaren opts for Johnnie Walker

McLaren and Johnnie Walker to celebrate the success of their partnership at the Monaco Grand Prix
McLaren will run a 'unique' Johnnie Walker livery throughout the 2014 F1 Monaco Grand Prix weekend.

As such the logo of the whisky brand will feature prominently on the MP4-29, along with on the overalls and helmets of Jenson Button and Kevin Magnussen: “Johnnie Walker and McLaren Mercedes began their partnership in 2005 and Monaco is the ideal place to celebrate the success they have achieved during 160 Grand Prix races together,” read a statement to the media.

“The partnership between McLaren Mercedes and Johnnie Walker is successful because they share the same pioneering, innovative and progressive approach. The partnership is the perfect blend, with Johnnie Walker and McLaren Mercedes inspiring each other to pursue excellence.”

“The Monaco Grand Prix is also an ideal opportunity to reflect on the ground breaking activity undertaken by Johnnie Walker and McLaren Mercedes to promote responsible drinking through the Join the Pact campaign,” the statement added.

“To date, over one million people have pledged to the cause committing to never drink and drive. Consumers can make their commitment by visiting JoinThePact.com and using the hashtag #ImNOTdriving.”

McLaren has afforded prominent sponsorship opportunities to a number of its 'partners' so far this season, with Mobil 1, Esso, Gulf Air and SAP getting a similar treatment in Australia, Malaysia, Bahrain and China respectively. SAP was also featured in Spain too. The team has been without a title sponsor since the partnership with Vodafone ceased at the end of 2013

Tagged as: Mclaren , Monaco , livery , Johnnie Walker

Related Pictures

Click on relevant pic to enlarge
McLaren logo. 29.01.2014. Formula One Testing, Day Two, Jerez, Spain.
22.05.2014- Free Practice 1, Kevin Magnussen (DEN) McLaren Mercedes MP4-29
22.05.2014- Free Practice 1, Jenson Button (GBR) McLaren Mercedes MP4-29
22.05.2014- Free Practice 1, Jenson Button (GBR) McLaren Mercedes MP4-29

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.

© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.