Tata Communications has announced details of the first of three challenges that make up its ground-breaking F1 Connectivity Innovation Prize.

The $50,000 competition was launched last month to engage international brainpower in solving three technology challenges against the white heat of innovation that defines F1 racing.

The first challenge, announced in the lead-up to the British Grand Prix, is to demonstrate new and insightful information that can be derived from Formula One Management's live data feeds. Additionally, it also calls upon the contenders to create a new visual package for this new information in order to add suspense and excitement to the audience experience.

The judging panel - made up of FOM CTO John Morrison, 2008 F1 world champion Lewis Hamilton, Mercedes team executive director Paddy Lowe, Tata Communications' managing director of F1 Business Mehul Kapadia and former F1 driver-turned-expert commentator Martin Brundle - all share a reliance on Formula One Management data from a variety of different perspectives and will be evaluating submissions based on a number of key criteria defined in the entry guidelines.

"It is undoubtedly the case that a wealth of predictive information about proposed race strategy and current car performance can be derived from the session timing information," Morrison said, "We are looking for a mechanism to choose specific parameters, produce the calculations and display this information in an exciting and innovative way. Obviously a mechanism to continuously update this information as the race weekend unfolds is a major part of the challenge."

Tata Communications' intention with the initial challenge is to inspire entrants to creatively apply analytical and information technology solutions to enhance entertainment and insight into the sport. The challenge provides the scope for entrants to not only define the data form, but also visualise it for application in any form, ranging from TV graphics to an additional data page to complement the information that is currently presented by Formula One Management to F1 teams, the media, guests of the Formula One Paddock Club and consumers via F1.com and the official F1 app.

The challenge will require entrants to demonstrate both their creative flair and technical knowledge in their submission and provide a compelling vision. A full brief for the first F1 Connectivity Innovation Prize challenge can be downloaded from the Tata Communications' F1 Connectivity Innovation Prize website.

"I live by the data screens during the live track sessions," Hamilton said, "A $50,000 prize fund demands creative solutions and I, for one, will take a very personal interest in proposals that show additional analysis and create new information."

The second challenge will be announced before the Italian Grand Prix in early September, with the third and final challenge coming on the eve of the USGP.