Force India has announced a new partnership with Accelerate, a brand of the Crash Media Group.

Accelerate becomes Force India's new digital partner and will spearhead the development of the team's new, cutting-edge website for the 2015 season onwards. Force India chief operating officer Otmar Szafnauer said the partnership would help the team get closer to its fans through an improved digital offering.

"We are delighted to welcome Accelerate and Crash Media Group as our new Digital Partner," Szafnauer said. "They are established in the motorsport digital world and they are committed to the same values of excellence to which we subscribe. We are excited about the innovations and features they will bring to all our supporters as they renovate our digital presence over the next few seasons."

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William Miller, managing director of Crash Media Group, said he is looking forward to the enhanced partnership with Force India.

"Crash has had a long relationship with Sahara Force India and I'm now very happy to be strengthening this relationship to becoming an official partner of the team," Miller said. "Sahara Force India is one of the teams in F1 that is moving in the right direction towards the top of the championship and we are very happy to be able to aid them in that fight.

"Accelerate, as part of Crash Media Group, has had the pleasure of being involved in a number of different projects with some amazing clients in terms of the creation of digital assets and this project with Sahara Force India ranks right at the top of all of those. To say we are very excited to be going on this journey with the team is an understatement."