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F1: McLaren confirms partnership deal with CNN

CNN branding to appear on the front-wing endplates of the new McLaren-Honda MP4-30 F1 car
McLaren has announced a sponsorship deal with news giant CNN International ahead of the 2015 F1 season.

The partnership is a “multi-year” agreement and will see CNN's branding appear on the front-wing endplates of the new McLaren-Honda MP4-30 F1 car, which will be unveiled online on January 29. The car will be piloted this season by Fernando Alonso and Jenson Button.

“There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership,” said McLaren chairman and CEO Ron Dennis. “Like McLaren, CNN is a tremendously powerful and influential global network, one that has spent decades pioneering the latest technologies and techniques in a relentless, unforgiving, fast-paced environment. I think we understand each other on many levels.

“Equally, we have each based a deep-rooted culture of success on our core values – our belief in the strength of teamwork and technology – yet our flexibility and dynamism permit us to move seamlessly and effortlessly in order further to push the boundaries of technology and exploration.

“The partnership between McLaren and CNN is unique in that it operates on a very broad scope. Our shared love of technology has united us: together we will pursue new opportunities far beyond the conventional scope of a Formula 1 partnership.

“I think the executives at CNN are as excited as we are about the potential of this relationship.”

The partnership will also see CNN make use of McLaren's soon-to-open “thought leadership centre”, based within the McLaren Technology Campus in Woking, from which CNN International will produce several programmes to be broadcast globally across its network.

Meanwhile, McLaren has still to announce a new title sponsor following Vodafone's exit at the end of the 2013 season.
by Rob Wilkins

Tagged as: Mclaren , Ron Dennis , CNN

Related Pictures

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Ron Dennis and CNN`s Rani Raad at the McLaren Technology Centre
McLaren logo. 29.01.2014. Formula One Testing, Day Two, Jerez, Spain.

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January 20, 2015 11:18 PM

What he meant to say was ... "since Caterham went wheels up, there were a few of their sponsors looking for somewhere else to land. We were glad this one landed in our back yard & we'll quickly make up a reason why it seems like a good idea, but basically we're picking up scraps. Hopefully GE and Airbus come along too, but since we don't have an airline, so that doesn't look promising ... although here at McLaren we have pigs that fly"

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