Sahara Force India has unveiled its striking new livery for the 2015 F1 World Championship season during a ceremony in Mexico City.

Though it didn't use the event to officially reveal its definitive 2015 F1 contender, the VJM08, the Indian team pulled the wraps off a new design, which will see the familiar black and orange livery interspersed with a silver colour scheme that replaces former white and green appearance.

The updated look is in contrast to an otherwise familiar team, which will retain the driving services of Nico Hulkenberg and Sergio Perez for the 2015 season.

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"It's another evolution of the contemporary look we introduced last year, which reflects the growth of the team and the global brands with which we are working" said team manager Vijay Mallya.

"I love the addition of silver, which makes the car appear more sleek and aggressive and I'm sure it's something that will appeal to the fans as well. Our traditional team colours remain integrated in the livery, but we've given it a very modern twist."

The livery was revealed at Mexico City's Museo Soumaya to help promote the revived Mexican Grand Prix, which will be held at the updated Autodromo Hermanos Rodriguez circuit on November 1st. New backers for the team include NEC, which moves over from Sauber, as well as existing deals with Telcel, Claro, Smirnoff and Kingfisher.

However, despite being one of the first to launch its 2015 F1 campaign, Force India will be one of the last to run its car having announced its new Mercedes-powered VJM08 won't get its track debut until the second F1 test in Barcelona in February.

An upgraded version of the existing VJM07 will instead run at the Jerez test, which begins on 1st February.

Force India finished the 2014 F1 World Championship with sixth place in the constructors' standings after losing out in a season-long battle with McLaren.