Force India has announced a multi-year sponsorship deal with insurance broker Inter.

The partnership will see Inter's logos displayed on the front wing of Force India's new VJM08 F1 car, which was unveiled last Wednesday. The company's logos will also appear on the drivers' suits and on all other team clothing.

Force India Team Principal and Managing Director Vijay Mallya called the agreement an important step in the team's long-term plans to help them develop and improve in F1.

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"We are extremely pleased to welcome Inter to the Sahara Force India family," Mallya said. "This partnership highlights the growing global appeal of our brand, a trend reflected by the interest generated by our team launch in Mexico City. This multi-year deal is another important step in our long-term strategy to continue moving towards the front of the grid."

Juan Ignacio Casanueva, CEO of Inter, called the partnership an exciting journey which they hope to share success in.

"Inter is committed to the highest standards with both our clients and our partners - a philosophy that is reflected by the approach of Sahara Force India," Casanueva said. "The way the team has opened up to Mexico in recent years shows how they, too, believe in the strength of this market and in the role the country can play on the world stage.

"We are excited to be part of Sahara Force India's journey and we are looking forward to sharing in the team's success in the coming seasons."