Michelin said it turned down the opportunity to Formula 1 as a tyre supplier over the sport's desire to introduce tyres that would degrade as a means of spicing up the racing.

The tyre firm last had a presence in F1 in 2006 before withdrawing at the introduction of a control tyre supplier, which was subsequently granted to rivals Bridgestone.

With Bridgestone withdrawing from F1 at the end of 2010. , Michelin says it looked into making a return to the sport, but opted against applying for the tender over the request to construct tyre compounds that would degrade more aggressively in an effort to make races less predictable.

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With the deal eventually going to Pirelli instead, Michelin technical director Nicolas Groubert says the request to produce such compounds would be 'counterproductive' to its efforts in promoting the brand to the wider public.

"One of the key elements for the Michelin brand is always the longevity of the product," he told Crash.net ahead of the firm's return to MotoGP as the control tyre supplier in 2016.

"Every time we go racing, we always to try to have the best compromise possible between grip and longevity. [In MotoGP] we'll do everything we can to have the fastest lap on the last lap of the race.

"That is one of the reasons why we didn't go back to Formula One. We were very interested to go back, but not with the regulations they have and not with what they asked the tyre maker to do.

"For us [high tyre wear] is exactly the opposite of what we want to show. It would be counterproductive. So no way were we willing to do that."