F1 »

F1 Mexican Grand Prix: Force India confirms ‘exciting’ Aston Martin talks

Force India team principal Vijay Mallya confirms talks are underway with Aston Martin and Johnnie Walker for a deal that could result in a team rebrand.
Force India team principal Vijay Mallya says 'exciting' talks are underway to potentially rebrand the team for the 2016 Formula 1 season as part of a deal with Aston Martin and Johnnie Walker.

News broke over the Mexican Grand Prix weekend that Force India could be considering a surprising change of direction next year having opened talks with the British sportscar manufacturer which could well see the iconic firm enter F1 in a branding capacity.

Though Mallya was coy about the discussions in Friday's FIA press conference, he would go on to tell Reuters that 'tri-partite' negotiations are underway with Aston Martin and Diageo, whose Johnnie Walker brand is set to switch from McLaren to Force India next year.

“Yes, there are discussions on with Aston Martin. Yes, there is excitement on both sides, but it still has to go through due process before we agree and shake hands on a concept, whatever that concept may be ... we have not exchanged anything in terms of an outline or draft contracts.

"This is a sort of tri-partite discussion that is going on which involves Diageo with its Johnnie Walker brand as well."

The deal could well see Force India be rebranded as Aston Martin and run a livery inspired by the famous blue and gold of Johnnie Walker.

The arrangement would also suit Force India's engine supplier Mercedes who holds a five per cent stake of Aston Martin and the German manufacturer is believed to be backing the move.

Aston Martin was rumoured to be considering a move into F1 earlier this season having reportedly approached Red Bull Racing in a deal that would have included a Mercedes engine deal, though this wouldn't venture beyond a discussion stage.

Diageo already sponsors Force India with its Smirnoff brand, but is set to step up its involvement for 2016 through this deal should it be finalise.




Related Pictures

Click on relevant pic to enlarge
30.10.2015 - Free Practice 2, Sergio Perez (MEX) Sahara Force India F1 VJM08
Sahara Force India F1 VJM07 nosecone. 20.02.2015.
28.05.2017 - Race, 3rd place Daniel Ricciardo (AUS) Red Bull Racing RB13 and Sebastian Vettel (GER) Scuderia Ferrari SF70H race winner
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H race winner
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H race winner and 2nd place Kimi Raikkonen (FIN) Scuderia Ferrari SF70H
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H
28.05.2017 - Race, Start of the race
28.05.2017 - Race, Adriana Lima (BRA) Model
28.05.2017 - Race, Riccardo Adami (ITA) Ferrari Race Engineer, 2nd place Kimi Raikkonen (FIN) Scuderia Ferrari SF70H, Sebastian Vettel (GER) Scuderia Ferrari SF70H race winner and 3rd place Daniel Ricciardo (AUS) Red Bull Racing RB13
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H race winner
28.05.2017 - Race, Felipe Massa (BRA) Williams FW40
28.05.2017 - Race, Valtteri Bottas (FIN) Mercedes AMG F1 W08
28.05.2017 - Race, Sergio Perez (MEX) Sahara Force India F1 VJM010
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H
28.05.2017 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF70H
28.05.2017 - Race, Nico Hulkenberg (GER) Renault Sport F1 Team RS17 retires from the race
28.05.2017 - Race, Sergio Perez (MEX) Sahara Force India F1 VJM010
28.05.2017 - Race, Max Verstappen (NED) Red Bull Racing RB13

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.