F1 »

McLaren loses Tag Heuer partnership to Red Bull

Tag Heuer is set to bring an end to its 30-year partnership with the McLaren F1 team as it prepares to move to its rival Red Bull in 2016.
Tag Heuer is set to bring an end to its 30-year partnership with the McLaren F1 team as it prepares to move to its rival Red Bull in 2016, the company's CEO has confirmed.

Tag Heuer, owned by the TAG Group, is McLaren's oldest commercial partner and owns a 25% stake in the McLaren group but after the F1 team's difficult season with the return of Honda the Swiss watch maker is switching to Red Bull.

“Yes, we just signed with Red bull in F1 for next season,” Tag Heuer CEO Jean-Claude Biver has told Swiss magazine L'Hebdo. "It's a young, dynamic and go-getter team, perfectly matching the strategy of TAG Heuer.”

The decision will come as a blow to the Woking-based squad who had been seen to be struggling to attract new sponsors due to its poor performances in 2015, with the team sitting ninth in the F1 Constructors' championship.

The large gaps on this year's McLaren car livery and race uniforms had been speculated for potential new sponsors to arrive imminently but none have been forthcoming.



Related Pictures

Click on relevant pic to enlarge
15.11.2015 - Race, Fernando Alonso (ESP) McLaren Honda MP4-30
27.09.2015 - Race, Jenson Button (GBR)  McLaren Honda MP4-30.
George Russell, Mercedes junior programme, [Credit: Mercedes]
Kevin Magnussen - Haas F1 Team [credit: Haas F1 Team]
Valtteri Bottas, Nico Rosberg
Valtteri Bottas - Mercedes AMG Petronas
Valtteri Bottas - Mercedes AMG Petronas
Valtteri Bottas - Mercedes AMG Petronas
Valtteri Bottas - Mercedes AMG Petronas
Motorsport in 30 Seconds, 11th January 2017
Ayrton Senna - McLaren. 1993 Donington Park
Nico Hulkenberg - Renault Sport F1
Renault Formula One Team, launch date, [Credit: Renault F1]
Force India reveals the launch date for its 2017 F1 challenge
Nigel Mansell - McLaren-Mercedes
Lewis Hamilton and Valtteri Bottas
M-Sport reveals its Ford Fiesta RS WRC challenger
Who will replace Nico Rosberg at Mercedes?

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.