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Red Bull splits with title sponsor Infiniti

Red Bull Racing and title sponsor Infiniti part ways following the confirmation that TAG Heuer will become its primary backer in 2016
Red Bull Racing has confirmed the end of its title sponsorship agreement with Infiniti following the announcement that TAG Heuer will come on board as its primary sponsor.

The Japanese firm - the luxury arm of Nissan – began its association with Red Bull in 2011 initially as a partner before upgrading its involvement to title sponsor, a period of success that yielded three successive world championship wins.

Having been brought on board as part of its association with the Renault-Nissan alliance, in a nod to Red Bull's engine supply with the French firm, though the Austrian outfit will retain a supply from Renault in 2016, it will do so with branding from Swiss watch maker TAG-Heuer.

"We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011,” said team principal Christian Horner.

“They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future."



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mrfill

December 07, 2015 12:31 PM

DBL: $500 million bill for leaving F1 or $50 million for staying. Doesn't take a Swiss billionaire much time to work out which one is cost effective.
Would it take any longer if he was Austrian?

Taipan

December 07, 2015 9:43 PM

Just think in years to come a little kid will say to their dad "when you worked for Infinity what part of the RBR car did you build?" and the dad will reply "we built the engine... badge"



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