F1 »

McLaren renew Santander ties until 2020

McLaren and Santander renew their relationship to the end of 2020, with Jenson Button remaining the face of their marketing campaigns.
McLaren-Honda has renewed its relationship with banking sponsor Santander in a deal that will run until 2020.

Jenson Button, who has featured prominently in their promotional material in recent years alongside gofer Rory McIlroy and Olympic champion Jessica Ennis-Hill, will continue to be the face of McLaren for their partnership.

With Santander recently becoming the sponsor for London's popular cycle hire scheme, Button is happy to continue working with Spanish company on both fronts.

“I'm really pleased to continue working with Santander, as is everyone at McLaren-Honda” Button commented. “While first and foremost I'm a racing driver, I'm also a passionate cyclist, and so I'm looking forward to doing more with Santander Cycles and helping encourage more people to get involved.”

“Our renewed partnership demonstrates a well-founded belief in the team's ability to successfully activate brands around a shared, common vision for the future,” added McLaren Marketing's managing Director Ekrem Sami.

“I look forward to developing the relationship and hope to see it continue to go from strength to strength for both brands.”

McLaren recently renewed its contract with fellow sponsor and hotels company Hilton, which will run until the end of the 2019 season, and welcome new backer in Chandon. However, long-time sponsor TAG Heuer has defected to Red Bull in a deal that will see the Swiss watchmaker be used for engine branding.

by Jack Healy


Tagged as: Mclaren , Honda , Santander

Related Pictures

Click on relevant pic to enlarge
29.11.2015 - Jenson Button (GBR)  McLaren Honda MP4-30.
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Stoffel Vandoorne (BEL) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Stoffel Vandoorne (BEL) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Qualifying, Stoffel Vandoorne (BEL) McLaren MCL32
25.03.2017 - Free Practice 3, McLaren MCL32, detail
25.03.2017 - Free Practice 3, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Free Practice 3, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Free Practice 3, Stoffel Vandoorne (BEL) McLaren MCL32
25.03.2017 - Free Practice 3, Romain Grosjean (FRA) Haas F1 Team VF-17 and Eric Boullier (FRA) McLaren Racing Director
25.03.2017 - Free Practice 3, Fernando Alonso (ESP) McLaren MCL32
25.03.2017 - Free Practice 3, Fernando Alonso (ESP) McLaren MCL32

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Mustafur

December 10, 2015 4:32 AM

YaFeckinEejit:
theeagle: They're paying Alonso his salary (highest in F1) so no surprise here. Since both are Spanish. When he goes, Santander goes.
They sponsored McLaren before Alonso drove for them.
The 2nd time yes, they came to Mclaren when Alonso went there in 2007. They then followed him to Ferrari.



© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.