McLaren-Honda has renewed its relationship with banking sponsor Santander in a deal that will run until 2020.
Jenson Button, who has featured prominently in their promotional material in recent years alongside gofer Rory McIlroy and Olympic champion Jessica Ennis-Hill, will continue to be the face of McLaren for their partnership.
With Santander recently becoming the sponsor for London's popular cycle hire scheme, Button is happy to continue working with Spanish company on both fronts.
“I'm really pleased to continue working with Santander, as is everyone at McLaren-Honda” Button commented. “While first and foremost I'm a racing driver, I'm also a passionate cyclist, and so I'm looking forward to doing more with Santander Cycles and helping encourage more people to get involved.”
“Our renewed partnership demonstrates a well-founded belief in the team's ability to successfully activate brands around a shared, common vision for the future,” added McLaren Marketing's managing Director Ekrem Sami.
“I look forward to developing the relationship and hope to see it continue to go from strength to strength for both brands.”
McLaren recently renewed its contract with fellow sponsor and hotels company Hilton, which will run until the end of the 2019 season, and welcome new backer in Chandon. However, long-time sponsor TAG Heuer has defected to Red Bull in a deal that will see the Swiss watchmaker be used for engine branding.
by Jack Healy