Susie Wolff is teaming up with the governing body of UK motorsport, the Motor Sports Association, as she launches 'Dare To Be Different' which is aimed to work with women in motorsport and increase female participation.
The former Williams F1 test driver, who recently announced her retirement from motorsport, is aiming to bring young women in motorsport together both in an online community and also bring aspiring women in the sport to meet some of the most high-profile women at special events.
Wolff has also stressed the programme is not solely focused on finding the next female F1 driver, with the last woman to start an F1 Grand Prix being almost 40 years ago when Lella Lombardi finished 12th in the 1976 Austrian Grand Prix for RAM Racing.
Aside from Wolff's test driver role with Williams which ended in 2015, the last female driver to take part in an F1 race weekend was Italian Giovanna Amati for Brabham in 1992.
The 33-year-old says the focus will be to inspire, connect and celebrate women of all ages and background to 'shatter perceptions'.
“Our main aim with Dare To Be Different is to drive female talent,” Wolff said. “This is an ambitious and long-term project that will build an online community of women from all over the world. It will connect them through a shared passion and empower them to become the next wave of role models, whilst also providing access to some of the most successful female names in the sport.
“Our UK events for young girls will boost awareness and demonstrate the varied and exciting areas of the sport – showing that they too can dare to be different. I'm proud to launch today and must thank my team and our ambassadors for their invaluable contribution and dedication to the project.”
The 'Dare To Be Different' campaign begins its efforts with five free events across the UK, where the Williams F1 car will be on display alongside unique experiences, meeting current racer Alice Powell and showcases by Sky Sports F1 and presenter Rachel Brookes.
Dates are provisional and subject to change:
13 April, Daytona Sandown Park, Surrey
5 May, Nutts Corner, Crumlin, Northern Ireland
24-26 June, The Sports Show at the NEC, Birmingham
25 August, Knockhill Circuit, Fife, Scotland
15 September, Daytona Manchester, Manchester