Williams Martini Racing has become the first team to reveal its 2016 Formula 1 World Championship challenger after pulling the wraps off its FW38.

The British outfit, which consolidated its return to form from 2014 by finishing third again in the constructors' standings in 2015, heads into 2016 looking to take another step towards the front by challenging for wins on a more regular basis.

Indeed, in what is a relatively static line up for the Williams team, as Valtteri Bottas and Felipe Massa enter into a third consecutive season together as team-mates, eponymous team owner Frank Williams says the time has come now to begin challenging for wins again.

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"Williams has started to cement our position back amongst the front running teams after finishing third in the Championship in the past two seasons. This has been a great achievement given the resources of those around us. Staying where we are will be a challenge in itself, but we are determined to keep improving because only winning will ever be good enough.

"We have a very stable team going into 2016, with Felipe and Valtteri teaming up for a third successive season. They work well together and both have the ideal blend of speed and consistency. Our technical team has also remained very consistent which will be to our advantage and we have some of the best engineering minds on the grid at our disposal."

With only eight days of testing available to it, Williams is confident the team will once again be a front runner come the Australian Grand Prix.

"We have a busy couple of weeks of testing coming up to learn more about our package and to refine the car ahead of the first race. We will have to wait until Melbourne to find out exactly where we stand in the pecking order but I'm confident that our hard work over the winter will stand us in good stead."

The focus for the FW38, which will again be powered by Mercedes engines, is on improving low speed performance after last year's car, the FW37, struggled for mechanical grip.