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F1 Italian GP: WATCH: Heineken & Sir Jackie Stewart in bold F1 ad

Heineken reveals its first big budget campaign to celebrate its new association with F1, with Sir Jackie Stewart taking a clever starring role.
Heineken has unveiled its first television advertising campaign since announcing its partnership deal with Formula 1 earlier in the year, with Sir Jackie Stewart taking a starring role.

With the high-profile new deal coming into effect this month, Heineken have released a big budget spot to emphasise its bold 'When You Drive, Never Drink' message which can be seen across billboards in Monza.

Starring Sir Jackie Stewart – both in person and in clever CGI form -, the commercial shows the three-time world champion refusing offers of Heineken throughout his racing career and on to this day.

The use of Sir Stewart is of no coincidence, with the Scot regarded as a pioneer for leading the drivers' movement towards a safer Formula 1.

Watch the ad below:

Tagged as: Formula 1 , Monza , heineken

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