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F1 Singapore GP: Grosjean excited by American spectacle Liberty could bring

Romain Grosjean hopes the American influence of Liberty Media will take F1 into a new era of spectacle and fan engagement.
Romain Grosjean is optimistic the arrival of Liberty Media could signal a new era for Formula 1 in terms of fan-orientated entertainment and spectacle.

In a deal worth £6.4bn, it was announced last week that Liberty Media will become the controlling influence in F1 with many seeing the change of ownership as an opportunity for the sport to overhaul its image and place a greater emphasis on spectacle and fan engagement.

For Grosjean this can only be a good thing, the Frenchman – who races for the American Haas team – urging a push on using technology to demonstrate the physicality of the sport and giving viewers more perspective.

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“People that don't know F1 don't think it is a sport. It is G's it is temperature and so on, but it is hard to translate it on TV. With new technologies to show that the drivers are having a tough time in the car, people will try to follow more. With all the technology, the platform they have… you could get fan engagement through every social media platform we have today.

“[Showing heart rate] could be fun. They do it in Tour de France with some of the riders. How many kilos you need to put on the brake pedal to stop the car… [showing] the G's is great but for someone that doesn't know what 5Gs in the braking, what does it mean? It is the same as downhill skiing… if you go to Kitzbuhl and you see the slope you say 'f**k', this is not f***ing around! It is hard to show it on TV.”

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Indeed, with the American market considered key to ensuring F1's global popularity – particularly in a commercial sense - , Grosjean suggests a second American event should be added to the schedule to allow it to be followed more consistently in the US.

“Americans know how to produce a good show if you look at Superbowl or NASCAR, I think for the audience it is something we can improve. A second GP in the US, maybe in the West Coast would be good. It is so hard to follow what is going on in F1 because most of the races are 3am or 4am so it is difficult to follow the race live.

“If Haas becomes more successful then people will start to follow more and it could be a great thing… I think it is great for F1, it is such a big market, so having them in F1 is a great thing.”

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JimG

September 16, 2016 8:31 AM

TR1: And all European race's will start at 2 a clock in the night to fit with US prime time.
I sure hope not. I'm working nights (in the US), so when F1 is running in the EU it comes on in the morning right after I knock off. Perfect for me and I don't miss out on sleep.

mrfill

September 15, 2016 1:15 PM

Crikey! The boy's a genius. How stupid of us to not realise that what F1 really needs is a read out of the drivers heart rate. I'm sure the fans will come flocking back. Shows just how out of touch these people are. Making F1 into NASCAR with more bling won't fix anything and until these money-grabbing hooligans realise that its about racing, little will change. Liberty Media are not there for the benefit of the fans. They are there to make money and the way CVC did that was to borrow vast amounts which provided lovely huge dividends. And all F1 ended up with was a few very rich individuals and over $3 billion worth of debts. LM may not find it so easy to find generous bankers willing to fund an exercise like that so will find it very hard to pull money in especially as the last thing on their minds is the sport.



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