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F1 Abu Dhabi GP: Red Bull extends TAG Heuer engine brand deal

Red Bull's Renault-manufactured engines will continue to be badged as TAG Heuer for the 2017 and 2018 Formula 1 seasons.
Red Bull Racing has announced it will continue feature TAG Heuer branded Renault engines on its cars for the 2017 and 2018 F1 seasons.

The watchmaker TAG Heuer started backing Red Bull at the start of the 2016 season in a deal that would also see its Renault-manufactured power units renamed to reflect the partnership.

At the end of a season in which Red Bull TAG Heuer has picked up two race wins en route to second in the constructors' standings, the Swiss brand will continue to support the team in 2017 and 2018.

“I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of 'Don't Crack Under Pressure' is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

Reflecting on the successful branding exercise, TAG Heuer's Marc Biver was delighted to be continuing the company's rich tradition as one of F1's most associated sponsors.

“Formula One is part of TAG Heuer's DNA. Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future.

“We have a lot of different projects ahead of us in 2017, projects that are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

The original one-year agreement with TAG Heuer was completed amidst Red Bull's well publicised fall-out with engine supplier Renault last season, one that suggested a potential prelude to a split from the French manufacturer at the end of its contract for 2017.

However, vastly improved performance prompted Red Bull renew its deal with Renault for the next two years as early as this season's Monaco Grand Prix.

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November 26, 2016 8:59 PM

it's quite telling whose influence resulted in 4 straight titles where RB and (Factory) Renault are concerned next year Renault will sign a contract to have their powerplants supplied by RB/TAG lol

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