F1 »

Zak Brown: Formula One can learn from Super Bowl

Zak Brown: We have got 21 Super Bowls that we put on across the world...
McLaren's new boss Zak Brown says F1 can learn a lot from the Super Bowl and the way it involves and engages its fans.

Formula One commands a massive global audience, but television figures have fallen in recent years, down to 400 million in 2015 compared to 600 million in 2008. Quizzed on how that trend can be reversed and what needs to be done to improve the fan experience, Brown added that the format of a grand prix weekend may also need tweaking.

“I think we need to take a look at the weekend format and how we engage with the consumers in the grandstands and how close can we get them to our team and drivers, so that is here on site,” he explained.

“Also you go to these cities and it is a big event leading up to it. I think the Super Bowl does an excellent job, if you look at when they put on a Super Bowl, the level of fan engagement: they come into town a week before, they take over the cities, they take over the hotels and they take over the airports.

“We have got 21 Super Bowls that we put on across the world. So, I'd like to see that in market.”

Brown also said the sport needs to do more digitally and he is hopeful that will now happen following the take-over by Liberty Media.

“I think digital, which we all talk about, which is a quickly, fast paced and evolving [area] and what worked yesterday may or may not work tomorrow [needs looking at] and I think given that Liberty has a media-centric background and specifically Chase [Carey] comes from the media world, I have got high expectations that they will do great things in the media space, which is ultimately how we reach the largest audience we can,” he concluded.

by Rob Wilkins

Tagged as: Mclaren , Zak Brown

Related Pictures

Click on relevant pic to enlarge
25.11.2016 - Free Practice 1, Bernie Ecclestone (GBR), President and CEO of FOM and Zak Brown (USA) McLaren Executive Director
25.11.2016 - Free Practice 2, Zak Brown (USA) McLaren Executive Director
24.11.2016 - Zak Brown (USA) McLaren Executive Director

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.

© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.