Michael Schumacher's family launched a 'Keep Fighting' initiative on Saturday to "unite everybody inspired by him to believe they should keep fighting and never give up."

Schumacher suffered serious head injuries in a skiing accident almost three years ago and this non-profit initiative "seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world."

Sabine Kehm, Schumacher's manager, says: "This is a first step of a movement which we hope can do good in the future.

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"The intention of the Keep Fighting Initiative is to spread the belief that giving up is not an option, a message that is valid not only in motor racing. In this way we hope to turn a terrible event, which affects the whole Schumacher family, into something positive."

The website set up to promote the initiative, http://www.keepfighting.ms/, adds:

"Keep Fighting aims to spread the positive energy that supporters of Michael have expressed to him over the years.

"Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael's strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.

"The Schumacher family and #TeamMichael invite you to join the Keep Fighting Community and welcome your involvement in this initiative."