Lewis Hamilton has launched a design competition to challenge fans to create his new F1 race helmet for the 2017 season.

The three-time F1 world champion announced the competition on Thursday on his personal Instagram account stating he is 'on the look out for a dope new layout that evolves my current theme and features the candy apple red in my existing design.'

The prize on offer for the winning design is to meet Hamilton at one of the F1 circuits this season and be presented with a full size replica of their design.

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Currently, F1 rules dictate all drivers must stick with the same helmet design for an entire season, to enable easier driver recognition for fans, but they are allowed one special design per year.

Throughout his junior series career and his early years in F1 Hamilton stuck with a bright yellow and green design inspired by his racing hero Ayrton Senna but since moving to Mercedes in 2013 his recent designs have been white with flashes of gold, yellow and red.

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It is believed the winning design will first be seen at the Mercedes F1 team launch at Silverstone on the 23rd February - just days before the opening pre-season test in Spain.

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