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F1 Pre-season Test Barcelona: F1 begins relaxing video footage restrictions

Lewis Hamilton conducts a live video on Instagram as F1 explores ways to allow drivers and teams more freedom with video use.
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F1 teams are set to be given more freedom in filming and distribution of video footage after it emerged Lewis Hamilton and Mercedes were given the go ahead to conduct a live in-cockpit video for social media.

Hamilton transmitted a live video through his Instagram account from the cockpit as he turned his first wheel in the Mercedes W08 during pre-season testing.

A departure for a sport that has retained a strict grip on TV and video rights under the stewardship of Bernie Ecclestone, his exit and the arrival of new owners Liberty Media suggests a change of approach will give teams at least the chance to utilise their own channels.

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F1 has faced criticism in recent years for its failure to harness the promotional potential of Twitter, Facebook, Instagram and Snapchat in an effort to connect with fans, not least allowing teams more flexibility with their own media channels with most footage being done away from the track.

"The teams you'll probably notice are putting out a bit more content of what their drivers are up to in the paddock," revealed Red Bull's Christian Horner.

"Not what's happening trackside because that obviously belongs to the broadcasters, but you could have had breakfast with Daniel Ricciardo this morning, seen what he does prior to him getting in the car and to the point that he's got in the car to drive out and do his first lap, which is something that hasn't been possible in previous years.”

Though TV companies that pay sizeable fees for coverage will mean that there are likely to remain limitations as to what teams will be allowed to do, it is expected new guidelines will be drawn up before the start of the season.

Hamilton said during the launch of the W08 that he hopes Liberty Media would relax the rules on social media use in the paddock after he was advised against the use of video on his Snapchat account.

TAP HERE for LIVE text commentary of the first pre-season F1 test of 2017



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Related Pictures

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(L to R): Lewis Hamilton (GBR) Mercedes AMG F1 with team mate Valtteri Bottas (FIN) Mercedes AMG F1.
23.02.2017.
Lewis Hamilton - Mercedes AMG Petronas
25.05.2017 - Free Practice 2, Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2, Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Lance Stroll (CDN) Williams FW40 and Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Valtteri Bottas (FIN) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 2,  Lewis Hamilton (GBR) Mercedes AMG F1 W08
25.05.2017 - Free Practice 1, Toto Wolff (GER) Mercedes AMG F1 Shareholder and Executive Director and Maurizio Arrivabene (ITA) Ferrari Team Principal

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SoSlo

February 27, 2017 6:16 PM

eh, i follow some racers on social media and they all post all the time, LH is by no means the first racer (car or bike) to have fans design a helmet, in fact some bikes have even had liveries made up of people's names they submitted online. my experience is that the good technical stuff is rare and what you mostly get is pics of their expensive meal, expensive car, expensive hotel, expensive mountain bike (i know weird right?), expensive girlfriend, etc. the only one that seems the solely post stuff about their sport is VR... 99% of his instagram pics are of him and his buddies riding motorcycles, i have no idea what he ate for dinner last night or what his girlfriend looks like lol

Liam48

February 27, 2017 4:09 PM

Good, about time, F1 needs to open up to its fans a lot more. This is hopefully the start of Liberty Media getting F1 to engage with the fans a lot more. Another point I'd like to make, Lewis Hamilton is by far the best at engaging with the fans of the sport and I'm saying that as not a fan of his. He connects best with them using social media, through snapchat, designing his helmet and today he done a live Instagram session from the cockpit of his car, which was pretty cool. F1 could actually learn from him when it comes to this.



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