It may be the newest kid on the Formula One grid, but Spyker has pulled off a substantial coup by announcing a major sponsorship deal with McGregor Fashion Group as it strives to move up the order in 2007.
The Silverstone-based squad failed to register any points this season, but plans have been steadily put in place since Spyker bought out the former Midland MF1 concern at the Italian Grand Prix, and this three-year agreement is just one of a whole host of developments designed to propel the Dutch outfit up the championship table.
“It is our aim to have strong and promising brands on our racing cars, brands that fit our strategy to become one of the most attractive Formula One teams,” remarked Michiel Mol, director of F1 Spyker BV. “McGregor is a famous brand with a dominant distribution world-wide.
“We are happy that McGregor will use the Spyker F1 Team to increase their brand awareness and global presence. Outside this the 'Spyker F1 by McGregor' line will support the Spyker F1 brand and bring it closer to the fans.”
The deal will cover both sponsorship and licensing, and will see McGregor launch the new 'Spyker F1 by McGregor' clothing range in time for spring. The company is one of the fastest-growing fashion houses in Europe, having been established by Scottish immigrants in New York in 1921.
Initially McGregor produced leisurewear only, but, in a striking echo of Spyker acquiring Midland back in September, after a Dutch consortium took over considerable effort was made to extend the brand. Besides the famous sportswear collection, a business wear collection was launched and since 2000 there have also been womenswear, junior and baby collections. The McGregor logo will adorn the rear wing endplates of Spyker's race cars and the race overalls and team shirts from the start of the 2007 grand prix season.
“McGregor and Spyker share a unique heritage and 'pure passion' for craftsmanship, design and exclusivity,” added McGregor commercial director Jan-Paul ten Hoopen. “We already had a close relationship with the Spyker Squadron, which is very successful.
“When Spyker Cars became the owner of a Formula One team we immediately decided this would be a unique opportunity for us to make the McGregor brand even stronger. At the moment we are finalising the new 'Spyker F1 by McGregor' collection.
“We are really happy with this co-operation and proud that our brand is associated with this unique project. We are looking forward to the launch of the new orange Formula One car and we would like to wish the Spyker F1 Team lots of success with their mission.”