With the environment having becoming something of a buzzword in motorsport, and particularly Formula One, in recent months, Honda could be about to do their bit for making the sport a little 'greener' by establishing a clean image that may well hint at the team's future look.

Honda have already admitted they will enter a new era in 2007 when they shed the corporate red, white and black livery design that was conveniently ideally suited to both the brand of the manufacturer and its primary sponsor British American Tobacco, with Nick Fry hinting at a radical re-design.

Indeed, with BAT walking away from the sport in light of harsher tobacco advertising guidelines, Honda are expected to use it as an opportunity to revamp their image and this could involve adopting a 'green' ethos that will stretch to the livery design of the forthcoming RA107.

Much of this change in direction is thought to be down to Simon Fuller, whose 19 Entertainment company has been managing the team's image since last February, although only now is the mogul beginning to make his substantial presence felt.

In an interview with Marketing Week, Fuller cites Formula One as not having a strong enough youth demographic and believes the greater awareness of the environment is an ideal way for the sport to tap into this age group.

Several strategies are in the pipeline, including using solar energy through the paddock at race meetings, but the most obvious change in the immediate future will be Honda potentially reverting to a green colour scheme to promote their cause in a year that is expected to see the Japanese brand forge ahead with various forms of environmentally-friendly ideas in various markets.

The move will put Honda ahead of the FIA's targets too, with the governing body insisting 'going environmental' is one of their key themes for the future, with renewable energy throughout the sport set to be introduced within the next five years.