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Raikkonen is `not doing enough` to promote F1.

Kimi Raikkonen is 'not doing enough' to promote Formula 1 as the sport's reigning world champion – that is the assertion of Bernie Ecclestone, ordinarily a staunch defender of the Finn.

Raikkonen – famously averse to PR work and public appearances – has seemed increasingly lacklustre as the 2008 F1 campaign has progressed, having not now triumphed since the Spanish Grand Prix in Barcelona all the way back in April and trailing team-mate Felipe Massa – a man who he invariably had the beating of en route to the crown last year – eight-four in the qualifying stakes.

Ecclestone is convinced that the Ferrari star's current slump is entirely out of character for the 17-time grand prix winner, and tipped him to fight back soon. Raikkonen has triumphed in the Belgian Grand Prix at Spa-Francorchamps – the next round on the calendar – for the last three races in succession.

“I mean, he is a super-talented driver, and I just can't believe that the way he's driving at the moment is Kimi,” F1 commercial rights supremo Ecclestone told BBC Radio Five Live's Sportsweek programme. “He's always been quicker than Massa. Massa's quick, but [Raikkonen] shouldn't be that far behind.”

The 77-year-old was also keen to criticise both Raikkonen and his world championship-winning predecessor Fernando Alonso for 'not doing enough' in their role as ambassadors for the top flight on the back of their title successes, and disagreed with those who suggest the former has fallen out of love with the sport recently.

“I don't know if he's ever been in love with it,” Ecclestone reasoned.


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DAMON RUSSELL

September 01, 2008 5:25 PM
Last Edited 158 days ago

Calvin, you're bang on mate. I've said it before and i'll say it again, Kimi loves driving, but hates F1 and who can blame him with the way F1 is run at present? F1 is BU!!5hi+ and boring. I only hope that the new downforce regs and slicks will be the beginning of a revival for the sport, followed be a total re-shuffle of people in power. Get rid of the old far+s with bias and a little helping hand for their favoured team. New blood, fresh ideas, alot less nannying..... We want to see racing the way it was pre 90's. Drivers who can say what the want to say and do what they want to do (within reason!)without fear of being targetted by the F1 Mafia. Put Clarkson in charge!!!!!!!!!!!!!!!!!!

tifosi - Unregistered

September 01, 2008 1:54 PM

I wish berni would shut his mouth. It is berni who promotes F1 not the drivers. They are paid by the teams to drive. If the sponsors want more out of kimi then it is up to his agent who takes a good percentage to kick him up the backside and get him to do this. Ask any team boss about promotions and i bet everyone of dont care its winning what counts (although kimi cant do this at the mo!) As for Alonso a couple of seasons ago berni loved him because of the tv rights money coming out of spain whats wrong berni is it starting to dry up a bit.



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