McLaren and Ferrari have announced new sponsorship deals that will come into force for the 2009 Formula One season.
McLaren will enter into a new partnership with global PC manufacturer Lenovo for the new season which will see the company supply the team with its computer solutions at the race track and back at the Woking factory.
Work has already started on the mobile wireless technology required by the team for the new campaign.
"Both Vodafone McLaren Mercedes and Lenovo are committed to the competitive advantages from exceptional engineering," McLaren CEO Martin Whitmarsh said. "We are looking forward to the significant technology contribution that Lenovo will provide through its notebooks and desktop computer solutions."
Meanwhile, Ferrari has inked a deal with the Indian technology giant Tata Consultancy for 2009.
The company, part of the Tata Group, will display its logos on the car next season as part of an agreement for an 'enhanced technology and marketing partnership'.
"For the first time an Indian brand will appear on the Ferrari," president Luca di Montezemolo told Italian media. "It's historic."
Tata and Ferrari's parent company Fiat have a joint venture to produce cars, while Tata currently builds the Nano, which is the world's cheapest new car at only £1,325.