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New sponsorship deals for McLaren, Ferrari.

McLaren and Ferrari have announced new sponsorship deals that will come into force for the 2009 Formula One season.

McLaren will enter into a new partnership with global PC manufacturer Lenovo for the new season which will see the company supply the team with its computer solutions at the race track and back at the Woking factory.

Work has already started on the mobile wireless technology required by the team for the new campaign.

"Both Vodafone McLaren Mercedes and Lenovo are committed to the competitive advantages from exceptional engineering," McLaren CEO Martin Whitmarsh said. "We are looking forward to the significant technology contribution that Lenovo will provide through its notebooks and desktop computer solutions."

Meanwhile, Ferrari has inked a deal with the Indian technology giant Tata Consultancy for 2009.

The company, part of the Tata Group, will display its logos on the car next season as part of an agreement for an 'enhanced technology and marketing partnership'.

"For the first time an Indian brand will appear on the Ferrari," president Luca di Montezemolo told Italian media. "It's historic."

Tata and Ferrari's parent company Fiat have a joint venture to produce cars, while Tata currently builds the Nano, which is the world's cheapest new car at only £1,325.

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Tim Burr. - Unregistered

December 18, 2008 11:40 AM

Unless I am mistaken,Tata are now the owners of Range Rover and Jaguar? Interestingly the British government is considering assisting these companies as they struggle with the current financial crisis.Should they agree to this in effect the British taxpayers will all become sponsors of the Ferrari F1 team!!!

2Pac - Unregistered

December 18, 2008 12:14 PM

Sunny, are you retarded?? what vindictiveness are you talking about?? Tim Burr makes a good point, why should british tax payers money go to a company that has enough money to sponsor an Italian team? I hope they don't get any assistance from the british government as they obviously have money to spare unlike honda, suzuki and subaru. and WTF is this cutting off manhood sh1t about??? geezer you have a serious problem!!

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