F1 »

McLaren survives Vodafone sponsorship re-think.

Vodafone has revealed that it has withdrawn its long-standing, $6.1m-per-year sponsorship of the England cricket team in response to the current worldwide economic slump – but insists that its support of McLaren-Mercedes' Formula 1 outfit remains secure.

The telecommunications giant also plans to end its backing of football's Champions League, following a wide-ranging review of its sports deals.

Commercial director of the England and Wales Cricket Board, John Perera, reckons that such a move will prove to be merely the tip of the iceberg as the global credit crunch forces companies to increasingly rein in their expenditure.

“Cricket and most other major sports have had a very successful run in marketing and commercial terms in the last five or ten years,” he told British newspaper the Daily Telegraph. “This is the first downturn in the period.”


Related Pictures

Click on relevant pic to enlarge
Lewis Hamilton (GBR) McLaren MP4-23, Brazilian F1 Grand Prix, Interlagos, 30th October 2008-2nd, November, 2008
29.04.2017 - Qualifying, Jolyon Palmer (GBR) Renault Sport F1 Team RS17
29.04.2017 - Qualifying, Stoffel Vandoorne (BEL) McLaren MCL32
29.04.2017 - Qualifying, 3rd place Valtteri Bottas (FIN) Mercedes AMG F1 W08, Sebastian Vettel (GER) Scuderia Ferrari SF70H pole position and 2nd place Kimi Raikkonen (FIN) Scuderia Ferrari SF70H
29.04.2017 - Qualifying, Kimi Raikkonen (FIN) Scuderia Ferrari SF70H and Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Kimi Raikkonen (FIN) Scuderia Ferrari SF70H and Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Lewis Hamilton (GBR) Mercedes AMG F1 W08
29.04.2017 - Qualifying, The steering wheel of Lewis Hamilton (GBR) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Lewis Hamilton (GBR) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Press conference, Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Press conference, Kimi Raikkonen (FIN) Scuderia Ferrari SF70H, Sebastian Vettel (GER) Scuderia Ferrari SF70H and Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, 3rd place Valtteri Bottas (FIN) Mercedes AMG F1 W08, Sebastian Vettel (GER) Scuderia Ferrari SF70H pole position and 2nd place Kimi Raikkonen (FIN) Scuderia Ferrari SF70H
29.04.2017 - Qualifying, Valtteri Bottas (FIN) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Lewis Hamilton (GBR) Mercedes AMG F1 W08
29.04.2017 - Qualifying, Fernando Alonso (ESP) McLaren MCL32
29.04.2017 - Qualifying, Stoffel Vandoorne (BEL) McLaren MCL32
29.04.2017 - Qualifying, Jolyon Palmer (GBR) Renault Sport F1 Team RS17

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.