F1 »

McLaren survives Vodafone sponsorship re-think.

Vodafone has revealed that it has withdrawn its long-standing, $6.1m-per-year sponsorship of the England cricket team in response to the current worldwide economic slump – but insists that its support of McLaren-Mercedes' Formula 1 outfit remains secure.

The telecommunications giant also plans to end its backing of football's Champions League, following a wide-ranging review of its sports deals.

Commercial director of the England and Wales Cricket Board, John Perera, reckons that such a move will prove to be merely the tip of the iceberg as the global credit crunch forces companies to increasingly rein in their expenditure.

“Cricket and most other major sports have had a very successful run in marketing and commercial terms in the last five or ten years,” he told British newspaper the Daily Telegraph. “This is the first downturn in the period.”


Related Pictures

Click on relevant pic to enlarge
Lewis Hamilton (GBR) McLaren MP4-23, Brazilian F1 Grand Prix, Interlagos, 30th October 2008-2nd, November, 2008
Lewis Hamilton, Mercedes, Pirelli 2017 tyre test [Credit: Pirelli]
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, Celebration, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and 3rd place Sebastian Vettel (GER) Scuderia Ferrari SF16-H
27.11.2016 - Race, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner
27.11.2016 - Race, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016, Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid race winner and 3rd place Sebastian Vettel (GER) Scuderia Ferrari SF16-H
27.11.2016 - Race, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and 3rd place Sebastian Vettel (GER) Scuderia Ferrari SF16-H
27.11.2016 - Race, 2nd place Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid and Champion 2016 and 3rd place Sebastian Vettel (GER) Scuderia Ferrari SF16-H

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.