Ferrari will again become the first Formula One team to unveil its 2009 world championship challenge when it takes the wraps off its new car at Maranello today [Monday].

Despite adverse weather conditions forcing the Scuderia to move the shakedown of what is expected to be the F2009 to Mugello, the launch ceremony will go ahead as planned at the team's base, with the first glimpse of the new machine due early in the morning.

The launch party will then decamp to Mugello, after recent snow and extremely low temperatures forced Ferrari bosses to move the car's debut to the giant's 'second' circuit.

Felipe Massa, who came within a point of snatching the 2008 world title from McLaren rival Lewis Hamilton, will be given the honour of demonstrating the car before its development programme begins ahead of the Australian Grand Prix in March.

The first pictures of the new car are expected from around 0900hrs CET on Monday.

The launch kick-starts the traditional round of unveilings, with Ferrari having gazumped Toyota at the head of the queue. The new TF109 from Cologne is due to break cover in an internet launch on Thursday [15 January], 24 hours before McLaren reveals its MP4-24 in Woking. Renault, Williams follow next week [both 19 January], one day ahead of BMW Sauber, with Red Bull's RB5 slated to appear on 9 February.

Toro Rosso, Force India and whatever emerges from the ashes of Honda have all yet to set launch dates.