Luca di Montezemolo has revealed the four key aspects he thinks Formula 1 must adopt in order to increase interest in the sport and maintain a forward momentum in financially difficult times.

While the legendary 'prancing horse' is synonymous with Formula 1, Montezemolo has been reacting to the recent wave of changes that conspire to make the 2009 season one of the most revolutionary yet.

Indeed, with Ferrari kicking off this year's new-look campaign by launching the visibly different F60 over the past week, new regulations, the instigation of KERS and the ongoing presence of the global economic crisis means Formula 1 is destined to head into a new era in 2009.

It means several teams are making their feelings felt about the changes as they attempt to agree on a unified direction for the championship. For Montezemolo, he considers 'four S's' as the best method to improve the sport.

"I think that this sport has four S's: stability, seriousness, spectacle and sustainability," Montezemolo was quotes as saying by F1SA during the annual Wrooom event in Italy earlier this week.

"Stability means not changing the rules every six months or every year. We need to plan ahead and the spectators remain puzzled by too many changes.

"Seriousness, because you need a lot to be able to deal with difficult moments. We need to stay united and humble, without ever giving the impression that we're divided."

"Spectacle means attention to the circuits' layouts, to enable overtaking, to the sporting rules, but also to the use of new technologies such as the internet, high definition and much more that you can introduce in this field.

"Sustainability, because no company can stay alive if costs and earnings don't balance."

Despite his vocal disapproval of the KERS system, Montezemolo was nonetheless full of praise of the work the FOTA has done in recent months in bringing down costs and forcing through several radical measures in a bid to improve the spectacle.

"We've done some incredible work, cutting costs significantly already as of 2009 and we'll systematically do the same in 2010 and 2011," he continued. "We'll also confront the issue of earnings. We've got an agreement until 2012 and we've got all the time we need to improve the show and increase income, thinking about the future."

"We think that Formula 1 has to be a normal sport that is not connected to single people. There must be a triangle, at the top there are the teams, who invest and innovate, today more than ever before, then there's someone who manages the commercial aspects, a type of super agent, just like Ecclestone has been doing, last but not least a sporting and political authority, which takes the teams' unanimity into account and protects the sports nature."

"My commitment as President has been asked by all the teams: it won't last long, but I'm glad that I managed to convince everybody that we can be competitors on the track and work together off the track. We've reached some extraordinary results, cutting costs without doing something stupid, something Ferrari could have done, such as leaving a Formula 1 without competition and innovation."

"For us Formula 1 is our life, it's not a coincidence that we've dedicated our new car to the 60th continuous participation of the Team in the World Championship. The company's history is interwoven with the history of Formula 1 and vice versa."