Luca di Montezemolo has revealed the four key aspects he thinks Formula 1 must adopt in order to increase interest in the sport and maintain a forward momentum in financially difficult times.
While the legendary 'prancing horse' is synonymous with Formula 1, Montezemolo has been reacting to the recent wave of changes that conspire to make the 2009 season one of the most revolutionary yet.
Indeed, with Ferrari kicking off this year's new-look campaign by launching the visibly different F60 over the past week, new regulations, the instigation of KERS and the ongoing presence of the global economic crisis means Formula 1 is destined to head into a new era in 2009.
It means several teams are making their feelings felt about the changes as they attempt to agree on a unified direction for the championship. For Montezemolo, he considers 'four S's' as the best method to improve the sport.
"I think that this sport has four S's: stability, seriousness, spectacle and sustainability," Montezemolo was quotes as saying by F1SA
during the annual Wrooom event in Italy earlier this week.
"Stability means not changing the rules every six months or every year. We need to plan ahead and the spectators remain puzzled by too many changes.
“Seriousness, because you need a lot to be able to deal with difficult moments. We need to stay united and humble, without ever giving the impression that we're divided."
"Spectacle means attention to the circuits' layouts, to enable overtaking, to the sporting rules, but also to the use of new technologies such as the internet, high definition and much more that you can introduce in this field.
“Sustainability, because no company can stay alive if costs and earnings don't balance."
Despite his vocal disapproval of the KERS system, Montezemolo was nonetheless full of praise of the work the FOTA has done in recent months in bringing down costs and forcing through several radical measures in a bid to improve the spectacle.