Eight-time Olympic gold medallist Usain Bolt will officially begin proceedings for this weekend's United States Grand Prix after being named as the starter for the Formula 1 race in Austin, Texas.

As part of Liberty Media's push to improve the spectacle surrounding F1 races, a number of off-track events in the lead-up to lights out in Austin have been planned, including driver introductions courtesy of iconic announcer Michael Buffer.

Bolt will also play a part in the build-up to green, going for a hot lap with Lewis Hamilton in a Mercedes AMG road car before sending the field on its way for the formation lap.

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Stevie Wonder will also be present on the grid giving a live performance before a post-race concert, while Justin Timberlake will perform on Saturday at the circuit's amphitheatre.

"We continue to layer in new elements at each grand prix and this innovative driver presentatation format seemingly was an appropriate addition for Austin," F1 commercial chief Sean Bratches said.

"The USA is, without a doubt, the country where sports events are seen as entertainment that goes above and beyond the purely sporting contest. We want to do something that positions Formula 1 Grand Prix as breaking the boundaries, between sport and a show, thus becoming a unique event that, minute by minute is an unforgettable experience."