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Salary paid is proportional to the Brand Value enhanced by the driver plus his performance,and strictly in that order. Which is why Toyota's Howett said that the team's win is *NOT* the criteria for
Toyota to stay-put. Its the brand value!!!
We own two BMW's and one Merc,currently aspiring to buy an Aston-Martin,but have never "dreamt" about buying a toyota.But u know what!Put kimi in toyota-f1 and let them release a suitable car, I'd be amongst the first to buy the car.Not bcoz Iam a fan,but bcoz its brand value has shot up!!!
Massa is paid only so much bcoz that IS the perception about him-an OK driver.
And Kimster gets to be paid that much bcoz of the brand value he brings in.