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@ Paddockman - You are correct about saving cost but you missed my point. Major car makers love F1, but cannot sink cash into a black hole. F1 has been a black hole for years. None of the teams wanted Kers. It was forced on them. Most never used it last year cause they could not afford to develop it. Then Kers was pulled - what a waste of money!. What company can invest millions on that basis?
Fundamentally F1 has a weak structure so of course the major car makers pulled out - they cannot not see where F1 was going and still cant. So when money is tight, like it is now, you pull out of a non core business.