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If I were a John Player marketing chap, I'd have every packet with an image of an old F1 car blazoned acroos it...they own the rights to that colour scheme, black and gold..better still put a generic modern F1 car in relief on the front of the packet, all within the already black and gold scheme..Asia is the big fag market and Lotus owned there.. and it certainly wouldn't do any 'harm to their worldwide image'...what 'rights lawyer' could touch that ...just who will benefit here for NOTHING, zilch cost !!??