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Eddie is right. We have a thing here called Madison Avenue which on balance controls advertising in the US. Since many of the NYers don't drive, they have been funding mostly stick and ball sports, with the exception of NASCAR. This will give US advertisers a new view of Formula 1 and in fact all motorsports a lift. Another plus is that New Jersey is actually one of the richest states in the country, if not the richest, and that might be important to Ferrari, Mercedes and McLaren.